Copy For Citation
Tuerkyilmaz A., Oezkan C.
INDUSTRIAL MANAGEMENT & DATA SYSTEMS, vol.107, pp.672-687, 2007 (SCI-Expanded)
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Publication Type:
Article / Article
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Volume:
107
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Publication Date:
2007
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Doi Number:
10.1108/02635570710750426
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Journal Name:
INDUSTRIAL MANAGEMENT & DATA SYSTEMS
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Journal Indexes:
Science Citation Index Expanded (SCI-EXPANDED), Scopus
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Page Numbers:
pp.672-687
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Keywords:
customer satisfaction, modelling, mobile communication systems, Turkey, PLS
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Yıldız Technical University Affiliated:
No
Abstract
Purpose - The purpose of this study is to develop and test a new customer satisfaction index model for Turkish mobile phone sector (TMPS).