Development of a customer satisfaction index model - An application to the Turkish mobile phone sector

Tuerkyilmaz A., Oezkan C.

INDUSTRIAL MANAGEMENT & DATA SYSTEMS, cilt.107, ss.672-687, 2007 (SCI-Expanded) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 107
  • Basım Tarihi: 2007
  • Doi Numarası: 10.1108/02635570710750426
  • Dergi Adı: INDUSTRIAL MANAGEMENT & DATA SYSTEMS
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Sayfa Sayıları: ss.672-687
  • Anahtar Kelimeler: customer satisfaction, modelling, mobile communication systems, Turkey, PLS
  • Yıldız Teknik Üniversitesi Adresli: Hayır

Özet

Purpose - The purpose of this study is to develop and test a new customer satisfaction index model for Turkish mobile phone sector (TMPS).