Development of a customer satisfaction index model - An application to the Turkish mobile phone sector

Tuerkyilmaz A., Oezkan C.

INDUSTRIAL MANAGEMENT & DATA SYSTEMS, vol.107, pp.672-687, 2007 (SCI-Expanded, Scopus)

  • Publication Type: Article / Article
  • Volume: 107
  • Publication Date: 2007
  • Doi Number: 10.1108/02635570710750426
  • Journal Name: INDUSTRIAL MANAGEMENT & DATA SYSTEMS
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Page Numbers: pp.672-687
  • Keywords: customer satisfaction, modelling, mobile communication systems, Turkey, PLS
  • Yıldız Technical University Affiliated: No

Abstract

Purpose - The purpose of this study is to develop and test a new customer satisfaction index model for Turkish mobile phone sector (TMPS).