Standardization and adaptation of international marketing mix activities A case study

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Akgün A. E., Keskin H., Ayar H.

10th International Strategic Management Conference, Rome, Italy, 19 - 21 June 2014, vol.150, pp.609-618

• Publication Type: Conference Paper / Full Text
• Volume: 150
• Doi Number: 10.1016/j.sbspro.2014.09.080
• City: Rome
• Country: Italy
• Page Numbers: pp.609-618
• Yıldız Technical University Affiliated: Yes