Gap Between Mobile and Online Advergames: The Possible Effects of the Optimal Gaming Experience-Flow

Ozansoy Çadırcı T., Sağkaya Güngör A.

in: Application of Gaming in New Media Marketing, Pratika Mishra, Swati Oberoi Dham, Editor, Igı Global Publications, Pennsylvania, pp.125-150, 2018

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2018
  • Publisher: Igı Global Publications
  • City: Pennsylvania
  • Page Numbers: pp.125-150
  • Editors: Pratika Mishra, Swati Oberoi Dham, Editor
  • Yıldız Technical University Affiliated: Yes