Advergaming – How Does Cognitive Overload Effect Brand Recall? Differences between In-Game Advertising (IGA) and Advergames

Sağkaya Güngör A., Ozansoy Çadırcı T., Köse Ş. G.

in: Handbook of Researchon Human-ComputerInterfaces, Developments,and Applications, Rodrigues, J, Cardoso, P., Monteiro, J., Figueiredo, M., Editor, Igı Global, Pennsylvania, pp.502-524, 2016

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2016
  • Publisher: Igı Global
  • City: Pennsylvania
  • Page Numbers: pp.502-524
  • Editors: Rodrigues, J, Cardoso, P., Monteiro, J., Figueiredo, M., Editor
  • Yıldız Technical University Affiliated: Yes