Consumer Neuroscience and Neuromarketing: A Qualitative Study on the Success and Future of Neuromarketing

Bilgin S., Ayar Şentürk H.

in: Contemporary Approaches to Business and Economics, Mehmet Baykal,Aziz Dayanır, Editor, Filiz Kitabevi, İstanbul, pp.5-25, 2022

  • Publication Type: Book Chapter / Chapter Other Book
  • Publication Date: 2022
  • Publisher: Filiz Kitabevi
  • City: İstanbul
  • Page Numbers: pp.5-25
  • Editors: Mehmet Baykal,Aziz Dayanır, Editor
  • Yıldız Technical University Affiliated: Yes