Building the Friendly-Airline Brand:Hospitable Cabin Crew for Digital Marketing Activities

Ayar Şentürk H.

in: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries, Santos,José Duarte,Silva,Óscar Lima, Editor, IGI Global, District-Of-Columbia, pp.197-220, 2019

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2019
  • Publisher: IGI Global
  • City: District-Of-Columbia
  • Page Numbers: pp.197-220
  • Editors: Santos,José Duarte,Silva,Óscar Lima, Editor
  • Yıldız Technical University Affiliated: Yes