Understanding the Market in Digital Environment: A Sensemaking Framework for Marketing Strategy

Pınarbaşı F., Kırçova İ.

in: Strategic Outlook in Business and Finance Innovation: Multidimensional Policies for Emerging Economies, Hasan Dinçer,Hüseyin Yüksel, Editor, Emerald Publishing, Bradford, pp.185-194, 2021

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2021
  • Publisher: Emerald Publishing
  • City: Bradford
  • Page Numbers: pp.185-194
  • Editors: Hasan Dinçer,Hüseyin Yüksel, Editor
  • Yıldız Technical University Affiliated: Yes