Understanding the Market in Digital Environment: A Sensemaking Framework for Marketing Strategy

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Copy For Citation

Pınarbaşı F., Kırçova İ.

in: Strategic Outlook in Business and Finance Innovation: Multidimensional Policies for Emerging Economies, Hasan Dinçer,Hüseyin Yüksel, Editor, Emerald Publishing, Bradford, pp.185-194, 2021

• Publication Type: Book Chapter / Chapter Research Book
• Publication Date: 2021
• Publisher: Emerald Publishing
• City: Bradford
• Page Numbers: pp.185-194
• Editors: Hasan Dinçer,Hüseyin Yüksel, Editor
• Yıldız Technical University Affiliated: Yes