Understanding the Market in Digital Environment: A Sensemaking Framework for Marketing Strategy
in: Strategic Outlook in Business and Finance Innovation: Multidimensional Policies for Emerging Economies, Hasan Dinçer,Hüseyin Yüksel, Editor, Emerald Publishing, Bradford, pp.185-194, 2021
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2021
- Publisher: Emerald Publishing
- City: Bradford
- Page Numbers: pp.185-194
- Editors: Hasan Dinçer,Hüseyin Yüksel, Editor
- Yıldız Technical University Affiliated: Yes