Arş. Gör. Hatice Tuba BAŞARAN

Yayın Ağı

Makaleler 3

1. The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity

Keskin H., Ayar Şentürk H., Tatoglu E., Golgeci I., Kalaycioglu O., Etlioğlu H. T.

INTERNATIONAL MARKETING REVIEW , cilt.38, sa.6, ss.1242-1266, 2021 (SSCI)

2. Persuasive messages and emotional responses in social media marketing

Keskin H., Akgün A. E., Ayar H., Etlioğlu H. T.

Journal of Management, Marketing and Logistics , cilt.4, ss.202-208, 2017 (Hakemli Dergi)

3. Why Companies Go Positive Marketing Innovations: A new theoretical prototype for 4Ps of Innovation

Keskin H., Akgün A. E., Ayar H., Etlioğlu H. T.

Journal of Business, Economics and Finance , cilt.6, 2017 (Hakemli Dergi)

Hakemli Bilimsel Toplantılarda Yayımlanmış Bildiriler 6

1. Firm Innovativeness from the Perspective of Complex Adaptive Systems (CAS) Theory: A Conceptual Framework

KESKİN H., AKGÜN A. E., ETLİOĞLU H. T.

7th International Conference on Leadership, Technology, Innovation and Business Management (ICLTIBM-2017), Muğla, Türkiye, 09 Kasım 2017, ss.258-262, (Tam Metin Bildiri)

2. The evolution of research on organizational compassion capacity:a systematic review and research agenda

KESKİN H., AKGUN A. E., ETLİOĞLU H. T., KOCOGLU I.

The European Conference on Psychology and the Behavioral Sciences, Brighton, Birleşik Krallık, 04 Temmuz 2017, ss.61-76, (Tam Metin Bildiri)

3. The evolution of research on organizational compassion capacity:a systematic review and research agenda

KESKİN H., AKGÜN A. E., KOÇOĞLU İ., ETLİOĞLU H. T.

The European Conference on Psychology and the Behavioral Sciences, 4 - 05 Temmuz 2017, (Tam Metin Bildiri)

4. Persuasive messages and emotional responses in social media marketing

KESKİN H., AKGÜN A. E., AYAR H., ETLİOĞLU H. T.

2nd world conference on technology, innovation and entrepreneurshipnt, 12 - 14 Mayıs 2017, (Özet Bildiri)

5. Why companies go positive marketing innovations: a new theoretical prototype for 4ps of innovation

AKGÜN A. E., KESKİN H., AYAR H., ETLİOĞLU H. T.

2nd world conference on technology, innovation and entrepreneurship, 12 - 14 Mayıs 2017, (Özet Bildiri)

6. Persuasive Messages, Emotional Responses and Behavioral Intentions in Social Media Marketing

KESKİN H., AKGÜN A. E., AYAR H., ETLİOĞLU H. T.

2nd World Conference on Technology, Innovation and Entrepreneurship, İstanbul, Türkiye, 12 Mayıs 2017, ss.12

Metrikler

Arş. Gör. Hatice Tuba BAŞARAN

Yayınlar & Eserler

1. The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity

2. Persuasive messages and emotional responses in social media marketing

3. Why Companies Go Positive Marketing Innovations: A new theoretical prototype for 4Ps of Innovation

1. Firm Innovativeness from the Perspective of Complex Adaptive Systems (CAS) Theory: A Conceptual Framework

2. The evolution of research on organizational compassion capacity:a systematic review and research agenda

3. The evolution of research on organizational compassion capacity:a systematic review and research agenda

4. Persuasive messages and emotional responses in social media marketing

5. Why companies go positive marketing innovations: a new theoretical prototype for 4ps of innovation

6. Persuasive Messages, Emotional Responses and Behavioral Intentions in Social Media Marketing

Yayın

Yayın (WoS)

Yayın (Scopus)

Atıf (Scopus)

H-İndeks (Scopus)

Proje