Yayınlar & Eserler

SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler

Diğer Dergilerde Yayınlanan Makaleler

Hakemli Kongre / Sempozyum Bildiri Kitaplarında Yer Alan Yayınlar

DİJİTAL MÜŞTERİ DENEYİMİNİN ÖNCÜLLERİ VE SONUÇLARI ÜZERİNE NİTEL BİR ÇALIŞMA

International Istanbul Economic Research Conference (IIERC), İstanbul, Türkiye, 18 - 20 Kasım 2021, ss.58-59

TÜKETİCİ NÖROBİLİMİ VE NÖROPAZARLAMA: ETKİNLİĞİ VE GELECEĞİ ÜZERİNE NİTEL BİR ÇALIŞMA

International Istanbul Economic Research Conference (IIERC), İstanbul, Türkiye, 18 - 20 Kasım 2021, ss.56-57

A new way out to deal with market turbulance: Ambidexterity and resilience capacity

V. ULUSLARARASI SOSYAL BEŞERİ VE İDARİ BİLİMLER SEMPOZYUMU, 25 - 27 Ekim 2018

An Evolutionary Perspective: From Computers to Anxiety of Computer Users

8th International Conference on Leadership, Technology, Innovation and Business Management, 12 - 14 Temmuz 2018

“Follow Me and Like My Stories!”: Parasocial Relationships viaStorytelling on Social Media

3rd ANNUAL INTERNATIONALCONFERENCE ON SOCIAL SCIENCES(AICSS), 26 - 27 Ekim 2017

Persuasive messages and emotional responses in social media marketing

2nd world conference on technology, innovation and entrepreneurshipnt, 12 - 14 Mayıs 2017

Standardization and Adaptation of International Marketing Mix Activities A Case Study

10th International Strategic Management Conference 2014, 19 - 21 Haziran 2014, ss.609-618

Kitap & Kitap Bölümleri

A Qualitative Study on the Antecedents and Consequences of Digital Customer Experience

Contemporary Approaches to Business and Economics, Mehmet Baykal,Aziz Dayanır, Editör, Filiz Kitabevi, İstanbul, ss.27-46, 2022

Consumer Neuroscience and Neuromarketing: A Qualitative Study on the Success and Future of Neuromarketing

Contemporary Approaches to Business and Economics, Mehmet Baykal,Aziz Dayanır, Editör, Filiz Kitabevi, İstanbul, ss.5-25, 2022

The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors: An Analysis on COVID-19 Pandemic Period

Cases on Digital Strategies and Management Issues in Modern Organizations, José Duarte Santos, Editör, IGI Global, Pennsylvania, ss.300-329, 2022 Sürdürülebilir Kalkınma

The Transformation of Traditional TVs Into Digital Platforms: A Strategic Marketing Analysis on Turkish Market

Managerial Issues in Digital Transformation of Global Modern Corporations, Thangasamy Esakki, Editör, IGI Global, Pennsylvania, ss.102-114, 2021

Digital Storytelling and Parasocial Interaction for Brand-Consumer Relationship

Handbook of Research on Technology Applications for Effective Customer Engagement, Norazah Mohd Suki, Editör, IGI Global, Pennsylvania, ss.210-230, 2020

Building the Friendly-Airline Brand:Hospitable Cabin Crew for Digital Marketing Activities

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries, Santos,José Duarte,Silva,Óscar Lima, Editör, IGI Global, District-Of-Columbia, ss.197-220, 2019

Metrikler

Yayın

39

Atıf (WoS)

58

H-İndeks (WoS)

2

Atıf (Scopus)

68

H-İndeks (Scopus)

2

Proje

3

Açık Erişim

1
BM Sürdürülebilir Kalkınma Amaçları