Publications & Works

Articles Published in Other Journals

Svod Brands’ Communications on Twitter: From Netflix To Blutv

Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, vol.19, no.4, pp.981-996, 2019 (National Refreed University Journal)

QR CODE APPLICATIONS IN MOBILE MARKETING

Social Sciences Studies Journal, vol.4, no.13, pp.190-201, 2018 (Refereed Journals of Other Institutions)

The Factors Affeting The Attitude of Consumers’ Purchasing Private Labels

Research Journal of Business and Management, vol.4, no.3, pp.28-33, 2017 (Refereed Journals of Other Institutions)

Counterfeit Luxury Brand Consumption: Attitudes Of Turkish Consumers

Journal of Global Economics, Management and Business Research, vol.3, no.1, pp.11-21, 2015 (Refereed Journals of Other Institutions)

Brand followers: motivations and attitudes of consumers to follow brands in social media

International Journal of Internet Marketing and Advertising, vol.9, no.1, pp.3-22, 2015 (Refereed Journals of Other Institutions)

Futbol Taraftarlarının Sponsor Markalara İlişkin Tutum Satınalma Niyeti ve Takımla Özdeşleşmeleri Arasındaki İlişki

Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, vol.36, pp.145-158, 2014 (National Refreed University Journal)

Dimensions of Online Customer Engagement

Journal of Business, Economics and Finance, vol.3, no.1, pp.106-114, 2014 (Refereed Journals of Other Institutions)

A Theoretical Framework About How Organizations Promote Their Corporate Social Responsibility Initiatives

International Journal of Business and Management, vol.1, no.2, pp.39-47, 2009 (Refereed Journals of Other Institutions)

Elektronik Perakendecilik ve Elektronik Alışveriş

Ege Akademik Bakış, vol.6, pp.10-16, 2006 (Other Refereed National Journals)

Japonya’nın Yabancı Pazarlara Giriş Stratejileri

Ege Akademik Bakış, vol.5, no.1, pp.99-108, 2005 (National Refreed University Journal)

Sağlık Hizmetlerinde Tutundurma

Modern Hastane Yönetimi Dergisi, vol.4, pp.1-5, 2000 (Other Refereed National Journals)

İllere ve Bölgelere Göre Türkiye'nin Demografik ve Sosyal Yapısının Analizi

İşletme İktisat ve Finans Dergisi, vol.15, no.170, pp.18-35, 2000 (Refereed Journals of Other Institutions)

Refereed Congress / Symposium Publications in Proceedings

Consumer Negativity Towards Brands: Brand Hate or Brand Switch?

Global Business Research Congress , İstanbul, Turkey, 30 - 31 May 2019, pp.1-6

Fashion Customers’ E-Wom Behavior: An Exploratory Study

12th International Conference On Social Sciences, Amsterdam, Netherlands, 19 - 20 May 2017

Exploring Turkish Consumers’ Socially Responsible Consumption Behavior

2nd Annual International Conference on Social Sciences, İstanbul, Turkey, 2 - 04 June 2016, pp.182-189

Influence of consumers’ self-brand connections on purchase intentions

1st Annual International Conference on Social Sciences, İstanbul, Turkey, 21 - 23 May 2015, pp.492-503

The Impact of Digital Advertising on Consumer Purchase Decisions

2nd International Interdisciplinary Business-Economics Advancement Conference, İstanbul, Turkey, 16 June - 19 July 2014, pp.432-441

What drives consumers to interact with brands through social media? A motivation scale development study

2nd International Conference on Strategic Innovative Marketing, Praha, Czech Republic, 13 - 17 September 2013, pp.119-226

Evaluating The Service Quality Perceptions Of Customers Towards Private Shopping Web Sites

13. Annual International Conference of The Global Business and Technology Association, İstanbul, Turkey, 12 - 16 July 2011, pp.261-268

Pazarlama İletişimi Açısından Sosyal Medya Ortamı

15. Ulusal Pazarlama Kongresi, İzmir, Turkey, 26 - 29 October 2010, pp.286-300

Global Brand Image: A Perspective of Turkish Consumers

19. International Management Development Association World Business Congress, Konya, Turkey, 21 - 25 July 2010, pp.157-161

Books & Book Chapters

Digital Marketing

in: E-Business, Arzu Karaman Akgül, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.120-145, 2020

Sağlık Sektöründe Dijital Dönüşüm

in: Dijital Dönüşüm Ekseninde İşletme Uygulamaları, Muazzez Babacan, Editor, Detay Yayınevi, Ankara, pp.401-424, 2019

How Social Media is Transforming Marketing?

in: Handbook of Research on Managerial Thinking in Global Business Economics, Dinçer, H.,Yüksel, S., Editor, Igı Global Publications, New-York, pp.318-334, 2019

Yeni Gerçekler İçin Pazarlamayı Tanımlamak

in: Pazarlama Yönetimi, İbrahim Kırcova, Editor, Beta Basım Yayım Dağıtım, İstanbul, pp.2-33, 2018

The Consumers’ Life Simplifiers: Innovative Developments and Transformations

in: Current Debates in Business Studies, Candan, Burcu F., Kapucu, Hakan, Editor, IJOPEC Publication Limited, London, pp.83-92, 2018

Sosyal Medya Pazarlama

Beta Basım Yayım Dağıtım, İstanbul, 2015

Stratejik Pazarlama Planlaması

in: Girişimcilik, Nazan Yelkikalan, Editor, Beta Basım Yayım Dağıtım, İstanbul, pp.137-151, 2013

Hizmet Pazarlaması

in: Pazarlama Yönetimi, İbrahim Kırcova,Tahir Benli, Editor, Lisans Yayıncılık, İstanbul, pp.311-339, 2013