Yayınlar & Eserler

Yayın Ağı
Makaleler 15
Tümü (15)
SCI-E, SSCI, AHCI (9)
SCI-E, SSCI, AHCI, ESCI (10)
Scopus (12)
TRDizin (1)
Diğer Yayınlar (2)

1. Sponsored visibility and attention allocation in E-commerce marketplaces: Evidence from a multi-country Amazon search panel

SAĞLAM M. H.
Journal of Retailing and Consumer Services , cilt.94, 2027 (SSCI, Scopus) Creative Commons License

2. Environmental Claim Reconfiguration Around the EU Anti-Greenwashing Transposition Deadline: Evidence from a 36-Wave EU–UK Digital Retail Panel

Sağlam M. H., Aygören O.
Sustainability , cilt.18, sa.17, ss.1-30, 2026 (Scopus) Creative Commons License Sürdürülebilir Kalkınma

3. Utility over novelty: How performance expectancy converts hedonic motivation, future expectations, and price sensitivity into private e-scooter purchase intention

Kırçova İ., Sağlam M. H., Enginkaya Erkent E., Konuk A.
PLos One , cilt.21, sa.7, ss.1-27, 2026 (Scopus) Creative Commons License

4. From Delivery Delays to AI-Mediated Escalation Failures: A BERTopic Analysis of Complaints About Risk and Trust in E-Commerce Marketplaces (2019-2025)

SAĞLAM M. H.
JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH , cilt.21, sa.4, 2026 (SSCI, Scopus)

5. The impact of PTSD symptoms on post-disaster consumption: tertiary victims of the 2023 Kahramanmaraş earthquakes in Türkiye

KIRÇOVA İ., SAĞLAM M. H., ŞENLİK A. C., AKDEMİR D. M., Enginkaya E.
FRONTIERS IN PUBLIC HEALTH , cilt.14, 2026 (SCI-Expanded, SSCI, Scopus)

6. Exploring the ethical values and social drivers behind consumer preferences for cruelty-free products

Enginkaya E., SAĞLAM M. H.
FRONTIERS IN PSYCHOLOGY , cilt.16, 2026 (SSCI, Scopus)

7. Escaping the Programmatic Panopticon: A New 4p for Governing Data Capitalism-Evidence From a Three-Round Delphi

KIRÇOVA İ., SAĞLAM M. H.
IEEE ACCESS , cilt.14, ss.42305-42321, 2026 (SCI-Expanded, Scopus) Creative Commons License

8. The Ecological Delivery Paradox in the Programmatic Advertising System Under Predictive Marketing

KIRÇOVA İ., SAĞLAM M. H., ENGİNKAYA ERKENT E.
Systems , cilt.13, sa.12, 2025 (SSCI, Scopus) Creative Commons License

9. Navigating Sustainability: The Role of Consumer Psychology in Shaping Sustainable Behavior

Enginkaya E., Sağlam M. H.
SAGE OPEN , cilt.15, sa.4, ss.1-24, 2025 (Scopus) Creative Commons License

10. Longitudinal Study of Perceived Brand Globalness: The Dynamic Effects of Ethnocentrism and Purchase Intentions from 2021 to 2024

Öztek M. Y., SAĞLAM M. H., Türk E.
Sustainability (Switzerland) , cilt.17, sa.15, 2025 (SCI-Expanded, SSCI, Scopus)

11. Social Commerce Platforms Role in FoMO driven consumption: The Hidden psychological toll of continuous use

ENGİNKAYA ERKENT E., SAĞLAM M. H.
IEEE Access , cilt.13, ss.77395-77417, 2025 (SCI-Expanded, Scopus) Sürdürülebilir Kalkınma

12. Investigating the Effects of Factors on Predicting Recommending Influencers by Users of Influencers An Exploratory Study in India

Pınar M., Kachchhwa R., Sağlam M. H., Kırçova İ., Guder F.
Gurugram University Business Review (GUBR) , cilt.4, sa.2, ss.1-13, 2024 (Düzenli olarak gerçekleştirilen hakemli kongrenin bildiri kitabı) Creative Commons License

13. Investigating the Effects of Factors on Predicting Recommending Influencers by Users of Influencers

Pınar M., Kachchhw R., Sağlam M. H., Kırçova İ., Guder F.
Gurugram University Business Review (GUBR) , cilt.4, sa.2, ss.1-12, 2024 (Düzenli olarak gerçekleştirilen hakemli kongrenin bildiri kitabı) Creative Commons License

14. Under the lens of ads: Digital surveillance and pre-roll advertising avoidance dynamics

Sağlam M. H., Kırçova İ.
Business and Management Studies: An International Journal , cilt.12, sa.4, ss.1083-1105, 2024 (TRDizin)

15. Recycling Reinforced: The Synergistic Dynamics of Sustainable Behavior

Enginkaya Erkent E., Sağlam M. H.
Sustainability (Switzerland) , cilt.16, sa.9, 2024 (SCI-Expanded, SSCI, Scopus) Creative Commons License Sürdürülebilir Kalkınma
Hakemli Bilimsel Toplantılarda Yayımlanmış Bildiriler 12

1. THE EVOLUTION OF PRODUCT DISCOVERY IN OMNICHANNEL MARKETING: COMPARING DIGITAL TOUCHPOINTS AND EARLY GEN-AI ADOPTION AMONG GEN Z IN TÜRKİYE

Sağlam M. H., Amani M. F.
3rd International Kosova Academic Research Congress, Priştine, Kosova, 1 - 03 Ağustos 2026, ss.1-1041, (Özet Bildiri)

2. COMPOSABLE COMMERCE AS AN ENABLER OF DIGITAL MARKETING AGILITY: EVIDENCE FROM WOOLWORTHS’ MILKRUN PLATFORM

Sağlam M. H.
INTERNATIONAL THE HAGUE SCIENTIFIC RESEARCH CONGRESS, The Hague, Hollanda, 18 - 22 Haziran 2026, ss.248-265, (Tam Metin Bildiri)

3. VIRTUAL PRODUCTION AS AN AESTHETIC CONSUMPTION EXPERIENCE: AN ANALYSIS OF CONSUMER ENGAGEMENT IN CINEMA

Dindoruk S., Sağlam M. H.
XIII. YILDIZ INTERNATIONAL SOCIAL SCIENCES CONGRESS, İstanbul, Türkiye, 11 - 12 Mayıs 2026, ss.193, (Özet Bildiri)

4. AI DISCLOSURE AND ANTHROPOMORPHIC CHATBOT DESIGN IN ECOMMERCE: EFFECTS ON PERCEIVED LEGITIMACY, BRAND TRUST, AND LEAD ACCEPTANCE

Sağlam M. H.
AVRASYA 15th INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES , Tbilisi, Gürcistan, 13 - 15 Mart 2026, ss.574-589, (Tam Metin Bildiri)

5. INTERFACE FRICTION AND E-CART ABANDONMENT IN ONLINE SHOPPING: A MIXED-METHODS STUDY

Sağlam M. H.
AVRASYA 15th INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES, Tbilisi, Gürcistan, 13 - 15 Mart 2026, ss.590, (Özet Bildiri)

6. RESPONSIBLE AI-DRIVEN PERSONALIZATION IN FASHION MARKETING: A DELPHI-BASED FRAMEWORK FOR SUSTAINABLE CONSUMER ENGAGEMENT

Sağlam M. H.
19th International Congress on Social Sciences - Humanities and Education, İstanbul, Türkiye, 13 - 14 Aralık 2025, ss.345, (Özet Bildiri)

7. WHEN ARTIFICIAL INTELLIGENCE CREATES ADS: THE IMPACT OF AI-GENERATED ADVERTISING ON CONSUMER PERCEPTION, AUTHENTICITY, AND BRAND TRUST

Sağlam M. H.
14 th INTERNATIONAL NEW YORK ACADEMIC RESEARCH CONGRESS ON SOCIAL, HUMANITIES, ADMINISTRATIVE, AND EDUCATIONAL SCIENCES, New York, Amerika Birleşik Devletleri, 12 - 14 Aralık 2025, ss.318-319, (Özet Bildiri)

8. SANAT PAZARLAMASI ÇALIŞMALARINDA GÖRÜNÜRLÜK AÇIĞI: 2010-2025’İN ELEŞTİREL HARİTASI

Dindoruk S., Sağlam M. H.
XII. YILDIZ ULUSLARARASI SOSYAL BİLİMLER KONGRESİ, İstanbul, Türkiye, 4 - 05 Aralık 2025, ss.167, (Özet Bildiri)

9. GESTALT İÇERİKLİ REKLAM MESAJLARININ TÜKETİCİ– MARKA ETKİLEŞİMİNE ETKİSİ

Sağlam M. H.
BALKAN 14th INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES, Skopje, Makedonya, 10 - 12 Ekim 2025, ss.1037, (Özet Bildiri)

10. Examining Net Promoter Score and Factors as Predictors of Recommending Influencers: From the Perspectives of Customer

Sağlam M. H., Pınar M., Kırçova İ.
Atlantic Marketing ASSOCIATION, South Carolina, Amerika Birleşik Devletleri, 26 - 28 Eylül 2024, ss.1, (Tam Metin Bildiri)

11. TÜRKİYE DE PROGRAMATİK REKLAMCILIĞIN GELİŞİMİ VE GELECEĞİ DELPHI YÖNTEMİYLE BİR İNCELEME VE SEKTÖRDEKİ İKİLEMLERİN ANALİZİ

Sağlam M. H., Kırçova İ.
16. ULUSLARARASI SOSYAL BEŞERİ VE EĞİTİM BİLİMLERİ KONGRESİ, İstanbul, Türkiye, 1 - 02 Haziran 2024, ss.467, (Özet Bildiri) Creative Commons License

12. Artificial Intelligence In Retailing

Kırçova İ., Sağlam M. H., Köse Ş. G.
Global Conference on Services and Retail Management, 10 - 13 Mayıs 2021, ss.1-14, (Tam Metin Bildiri)
Kitaplar 6

1. Digital Friction, Consumer Burnout, and the Escalation of Consumer Negativity in Algorithmic Marketing and Service Ecosystems: From Friction to Consumer Negativity

Kırçova İ., Sağlam M. H.
Unpacking Consumer Negativity in Marketing, Brands, and Service Ecosystems, Paula Pinto Rodrigues (Lusíada University of Porto,Portugal) and Ana Pinto Borges (ISAG - European Business School, Editör, IGI Global, Pennsylvania, ss.1-400, 2026

2. Accountable Algorithmic Customer Experience Management for Responsible Marketing

Sağlam M. H.
Analytics-Driven Marketing Strategy at the Intersection of Trust and Responsibility, Soumaya Askri (Canadian University Dubai,Qian Long Kweh (Universiti Malaysia Pahang, Editör, IGI Global, Pennsylvania, ss.1-300, 2026

3. WHEN THE BRAND VOICE BECOMES SYNTHETIC: AI-GENERATED ADVERTISING, PERCEIVED AUTHENTICITY, AND CONSUMER TRUST

Sağlam M. H.
DIGITAL TRANSFORMATION, SUSTAINABILITY AND INNOVATION IN TOURISM AND CONTEMPORARY INDUSTRIES, Assoc. Prof. Dr. YAVUZ SELİM BALCIOĞLU,Dr. YAĞMUR CAN GABERLİ, Editör, BZT TURAN PUBLISHING HOUSE, Delaware, ss.87-119, 2026

4. From Click to Conscious Choice: Algorithmic Nudging Architectures for Eco-Friendly Fashion Consumption

SAĞLAM M. H.
Promoting Sustainable Consumption in Fashion with AI, Luzia Arantes, Editör, IGI Global, Braga, ss.113-158, 2026

5. The Role of Artificial Intelligence in Ad Fraud Detection in the Blockchain and Programmatic Advertising Ecosystem

SAĞLAM M. H., KIRÇOVA İ.
Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions, Muhammad Ibrahim Khan,Mirza Amin Ul Haq, Editör, IGI Global, Abottabad, ss.43-82, 2025

6. Impact of OTT Media on Advertising and Marketing

Sağlam M. H., Kırçova İ.
The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production, Nithin Kalorth, Editör, IGI Global, Pennsylvania, ss.76-94, 2024
Metrikler

Yayın

33

Yayın (WoS)

10

Yayın (Scopus)

15

Atıf (WoS)

11

H-İndeks (WoS)

1

Atıf (Scopus)

26

H-İndeks (Scopus)

3

Atıf (Scholar)

32

H-İndeks (Scholar)

3

Atıf (Diğer Toplam)

1

Proje

5

Açık Erişim

9
BM Sürdürülebilir Kalkınma Amaçları
SDG 9: AMAÇ 9: SANAYİ, YENİLİKÇİLİK VE ALTYAPI
SDG 12: AMAÇ 12: SORUMLU ÜRETİM VE TÜKETİM
SDG 16: AMAÇ 16: BARIŞ VE ADALET