Yayınlar & Eserler

Yayın Ağı
Makaleler 9
Tümü (9)
SCI-E, SSCI, AHCI (5)
SCI-E, SSCI, AHCI, ESCI (5)
Scopus (7)
Diğer Yayınlar (2)

1. The impact of PTSD symptoms on post-disaster consumption: tertiary victims of the 2023 Kahramanmaraş earthquakes in Türkiye

Kırçova İ., Sağlam M. H., Şenlik A. C., Akdemir D. M., Enginkaya Erkent E.
Frontiers in Public Health , cilt.14, ss.1-16, 2026 (Scopus)

2. Exploring the ethical values and social drivers behind consumer preferences for cruelty-free products

Enginkaya Erkent E., Sağlam M. H.
Frontiers in Psychology , cilt.16, ss.1-26, 2026 (Scopus)

3. Navigating Sustainability: The Role of Consumer Psychology in Shaping Sustainable Behavior

Enginkaya E., Sağlam M. H.
SAGE OPEN , cilt.15, sa.4, ss.1-24, 2025 (SSCI, Scopus) Creative Commons License identifier identifier

4. The Ecological Delivery Paradox in the Programmatic Advertising System Under Predictive Marketing

Kırçova İ., Sağlam M. H., Enginkaya Erkent E.
Systems , cilt.13, sa.12, ss.1-29, 2025 (SSCI, Scopus) Creative Commons License

5. Longitudinal Study of Perceived Brand Globalness: The Dynamic Effects of Ethnocentrism and Purchase Intentions from 2021 to 2024

Öztek M. Y., SAĞLAM M. H., Türk E.
Sustainability (Switzerland) , cilt.17, sa.15, 2025 (SCI-Expanded, SSCI, Scopus) identifier identifier

6. Social Commerce Platforms Role in FoMO driven consumption: The Hidden psychological toll of continuous use

ENGİNKAYA ERKENT E., SAĞLAM M. H.
IEEE Access , cilt.13, ss.77395-77417, 2025 (SCI-Expanded, Scopus) Sürdürülebilir Kalkınma identifier identifier

7. Investigating the Effects of Factors on Predicting Recommending Influencers by Users of Influencers An Exploratory Study in India

Pınar M., Kachchhwa R., Sağlam M. H., Kırçova İ., Guder F.
Gurugram University Business Review (GUBR) , cilt.4, sa.2, ss.1-13, 2024 (Düzenli olarak gerçekleştirilen hakemli kongrenin bildiri kitabı) Creative Commons License

8. Under the lens of ads: Digital surveillance and pre-roll advertising avoidance dynamics

Sağlam M. H., Kırçova İ.
Business and Management Studies: An International Journal , cilt.12, sa.4, ss.1083-1105, 2024 (Hakemli Dergi)

9. Recycling Reinforced: The Synergistic Dynamics of Sustainable Behavior

Enginkaya Erkent E., Sağlam M. H.
Sustainability (Switzerland) , cilt.16, sa.9, 2024 (SCI-Expanded, SSCI, Scopus) Creative Commons License Sürdürülebilir Kalkınma identifier identifier
Hakemli Bilimsel Toplantılarda Yayımlanmış Bildiriler 6

1. RESPONSIBLE AI-DRIVEN PERSONALIZATION IN FASHION MARKETING: A DELPHI-BASED FRAMEWORK FOR SUSTAINABLE CONSUMER ENGAGEMENT

Sağlam M. H.
19th International Congress on Social Sciences - Humanities and Education, İstanbul, Türkiye, 13 - 14 Aralık 2025, ss.345, (Özet Bildiri)

2. WHEN ARTIFICIAL INTELLIGENCE CREATES ADS: THE IMPACT OF AI-GENERATED ADVERTISING ON CONSUMER PERCEPTION, AUTHENTICITY, AND BRAND TRUST

Sağlam M. H.
14 th INTERNATIONAL NEW YORK ACADEMIC RESEARCH CONGRESS ON SOCIAL, HUMANITIES, ADMINISTRATIVE, AND EDUCATIONAL SCIENCES, New York, Amerika Birleşik Devletleri, 12 - 14 Aralık 2025, ss.318-319, (Özet Bildiri)

3. GESTALT İÇERİKLİ REKLAM MESAJLARININ TÜKETİCİ– MARKA ETKİLEŞİMİNE ETKİSİ

Sağlam M. H.
BALKAN 14th INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES, Skopje, Makedonya, 10 - 12 Ekim 2025, ss.1037, (Özet Bildiri)

4. Examining Net Promoter Score and Factors as Predictors of Recommending Influencers: From the Perspectives of Customer

Sağlam M. H., Pınar M., Kırçova İ.
Atlantic Marketing ASSOCIATION, South Carolina, Amerika Birleşik Devletleri, 26 - 28 Eylül 2024, ss.1, (Tam Metin Bildiri)

5. TÜRKİYE DE PROGRAMATİK REKLAMCILIĞIN GELİŞİMİ VE GELECEĞİ DELPHI YÖNTEMİYLE BİR İNCELEME VE SEKTÖRDEKİ İKİLEMLERİN ANALİZİ

Sağlam M. H., Kırçova İ.
16. ULUSLARARASI SOSYAL BEŞERİ VE EĞİTİM BİLİMLERİ KONGRESİ, İstanbul, Türkiye, 1 - 02 Haziran 2024, ss.467, (Özet Bildiri) Creative Commons License

6. Artificial Intelligence In Retailing

Kırçova İ., Sağlam M. H., Köse Ş. G.
Global Conference on Services and Retail Management, 10 - 13 Mayıs 2021, ss.1-14, (Tam Metin Bildiri)
Kitaplar 3

1. From Click to Conscious Choice: Algorithmic Nudging Architectures for Eco-Friendly Fashion Consumption

Sağlam M. H.
Promoting Sustainable Consumption in Fashion With AI, Luzia Arantes, Editör, IGI Global yayınevi, Braga, ss.1-520, 2026

2. The Role of Artificial Intelligence in Ad Fraud Detection in the Blockchain and Programmatic Advertising Ecosystem

Sağlam M. H., Kırçova İ.
Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions, Muhammad Ibrahim Khan,Mirza Amin Ul Haq, Editör, IGI Global yayınevi, Abottabad, ss.43-82, 2025

3. Impact of OTT Media on Advertising and Marketing

Sağlam M. H., Kırçova İ.
The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production, Nithin Kalorth, Editör, IGI Global yayınevi, Pennsylvania, ss.76-94, 2024
Metrikler

Yayın

19

Yayın (WoS)

5

Yayın (Scopus)

7

Atıf (WoS)

3

H-İndeks (WoS)

1

Atıf (Scopus)

7

H-İndeks (Scopus)

1

Atıf (Diğer Toplam)

1

Proje

1

Açık Erişim

4
BM Sürdürülebilir Kalkınma Amaçları