Yayınlar & Eserler

Yayın Ağı
SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler 3

1. Longitudinal Study of Perceived Brand Globalness: The Dynamic Effects of Ethnocentrism and Purchase Intentions from 2021 to 2024

Öztek M. Y., SAĞLAM M. H., Türk E.
Sustainability (Switzerland) , cilt.17, sa.15, 2025 (SCI-Expanded) identifier

2. Social Commerce Platforms Role in FoMO driven consumption: The Hidden psychological toll of continuous use

ENGİNKAYA ERKENT E., SAĞLAM M. H.
IEEE Access , cilt.13, ss.77395-77417, 2025 (SCI-Expanded) identifier

3. Recycling Reinforced: The Synergistic Dynamics of Sustainable Behavior

Enginkaya Erkent E., Sağlam M. H.
Sustainability (Switzerland) , cilt.16, sa.9, 2024 (SCI-Expanded) Creative Commons License Sürdürülebilir Kalkınma identifier
Diğer Dergilerde Yayınlanan Makaleler 2

1. Investigating the Effects of Factors on Predicting Recommending Influencers by Users of Influencers An Exploratory Study in India

Pınar M., Kachchhwa R., Sağlam M. H., Kırçova İ., Guder F.
Gurugram University Business Review (GUBR) , cilt.4, sa.2, ss.1-13, 2024 (Düzenli olarak gerçekleştirilen hakemli kongrenin bildiri kitabı) Creative Commons License

2. Under the lens of ads: Digital surveillance and pre-roll advertising avoidance dynamics

Sağlam M. H., Kırçova İ.
Business and Management Studies: An International Journal , cilt.12, sa.4, ss.1083-1105, 2024 (Hakemli Dergi)
Kitaplar 2

1. The Role of Artificial Intelligence in Ad Fraud Detection in the Blockchain and Programmatic Advertising Ecosystem

Sağlam M. H., Kırçova İ.
Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions, Muhammad Ibrahim Khan,Mirza Amin Ul Haq, Editör, IGI Global yayınevi, Abottabad, ss.1-420, 2025

2. Impact of OTT Media on Advertising and Marketing

Sağlam M. H., Kırçova İ.
The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production, Nithin Kalorth, Editör, IGI Global yayınevi, Pennsylvania, ss.76-94, 2024
Metrikler

Yayın

10

Yayın (Scopus)

3

Atıf (Scopus)

1

H-İndeks (Scopus)

1

Atıf (Diğer Toplam)

1

Açık Erişim

2
BM Sürdürülebilir Kalkınma Amaçları