Publications & Works

Published journal articles indexed by SCI, SSCI, and AHCI

Articles Published in Other Journals

Refereed Congress / Symposium Publications in Proceedings

DÖNÜŞÜM EKONOMİSİNDE ELDEN ÇIKARMA DAVRANIŞLARI: BİBLİYOMETRİK BİR ANALİZ (1992-2023)

X. YILDIZ ULUSLARARASI SOSYAL BILIMLER KONGRESI, İstanbul, Turkey, 21 - 22 December 2023

Let’s Change: E-waste Management in Consumers, Producers, and Governments

2nd International Conference on Mathematical, Engineering, Jaipur, India, 21 - 22 May 2023, pp.1-2 Sustainable Development

Artificial Intelligence In Retailing

Global Conference on Services and Retail Management, 10 - 13 May 2021, pp.1-14

Emoji Ve Tüketici Etkileşimi: Markaların Sosyal Medya İletişiminde Emoji Kullanımını Anlamlandırmak

7. Yıldız Uluslararası Sosyal Bilimler Kongresi, İstanbul, Turkey, 17 - 18 December 2020

Factors Affecting Consumers’ Usage Intentions of Car Sharing Services Based on Sharing Economy

22nd International Conference on Social Sciences, Amsterdam, Netherlands, 30 - 31 October 2020, pp.239

Sensemaking of Consumers in Digital Word: A Framework for Consumer Relationships

Marketing and Organization Research International Conference, İstanbul, Turkey, 11 - 12 October 2019, pp.13

Barriers to Organic Food Purchasing: A Qualitative Approach

Global Conference on Business and Economics, İstanbul, Turkey, 30 September - 03 October 2019, pp.41-43

The Promotion Effect on Multichannel Shoppers' Behaviors in Turkey

10th International Conference of Strategic Research on Scientific Studies and Education, Rome, Italy, 17 June 2019, pp.86

The Effect of Perceived Value on Consumer Style Inventory: A Research on GSM Operators' Users

3rd Annual International Conference on Social Sciences, İstanbul, Turkey, 26 October 2017, pp.6-25

Investigating Social Media Usage by B2B Firms: A Qualitative Research

3rd Annual International Conference on Social Sciences, İstanbul, Turkey, 26 October 2017

BRAND LOYALTY IN INDUSTRIAL MARKET: AN APPLICATION ON TAXI CARS

INTERNATIONAL CONGRESS ON AFRO - EURASIAN RESEARCH III, İstanbul, Turkey, 19 October 2017

Tüketicilerin Çevre Dostu Ürün Bilincini Etkileyen Faktörlerin Değerlendirilmesi

3th International Conference on Turkey and Turkish Studies, Athens, Greece, 27 June 2017, pp.369-381

A Research About Automobile Companies’ Usage Of Twitter

2nd International Conference On Economics Business Management And Social Sciences, Belgrad, Serbia And Montenegro, 10 May 2017, pp.132

YENİ BİR SATIŞ PROMOSYON STRATEJİSİ: DİLEDİĞİN KADAR ÖDEFİYATLANDIRMASI

16. Ulusal İşletmecilik Kongresi, Aydın, Turkey, 04 May 2017, pp.722-724

MÜZE DENEYİMİ BOYUTLARI: İSTANBUL OYUNCAK MÜZESİ ÖRNEĞİ

16. Ulusal İşletmecilik Kongresi, Aydın, Turkey, 04 May 2017, pp.482-489

Exploring Turkish Consumers' Socially Responsible Consumption Behavior

2nd Annual International Conference on Social Sciences, İstanbul, Turkey, 03 June 2016

Exploring Turkish Consumers’ Socially Responsible Consumption Behavior

2nd Annual International Conference on Social Sciences, İstanbul, Turkey, 2 - 04 June 2016, pp.182-189

Non-Profit Foundation and Brand Alliances: As A Reputation Management Tool

7th International Conference on Governance Fraud Ethics and Social Responsibility, İstanbul, Turkey, 13 May 2016

Influence of consumers’ self-brand connections on purchase intentions

1st Annual International Conference on Social Sciences, İstanbul, Turkey, 21 - 23 May 2015, pp.492-503 Sustainable Development

Turkish Consumer`s Evaluation Of Web Marketing Based On Their Purchasing Decision Types

6th International Conference on Retailing and Sevices Science, Las Croabas, Puerto Rico, 18 July 1999

İnternette Reklam

İnet-tr`98 IV. Türkiye`de İnternet Konferansı, İstanbul, Turkey, 13 November 1998

Bilgi Çağı İşletmelerinde Yeni Bir Yönetim Aracı:İntranet

6.Ulusal İşletmecilik Kongresi, Antalya, Turkey, 12 November 1998

Pazarlama Araştırmalarında İnternet

Araştırma Sempozyumu`97, Ankara, Turkey, 24 November 1997

İnternet Ortamında Pazarlama Uygulamaları

Türkiye`de İnternet Konferansı, İstanbul, Turkey, 14 December 1996

Books & Book Chapters

Understanding the Market in Digital Environment: A Sensemaking Framework for Marketing Strategy

in: Strategic Outlook in Business and Finance Innovation: Multidimensional Policies for Emerging Economies, Hasan Dinçer,Hüseyin Yüksel, Editor, Emerald Publishing, Bradford, pp.185-194, 2021

Dijital Dönemde Pazarda Fırsatlar ve Engeller: Genç Kardiyologlar için Öneriler

in: Kardiyolojide Dijital Dönüşüm: Bugün ve Yarın, Ali Serdar Fak, Editor, Türkiye Klinikleri Yayınevi, Ankara, 2020

in: , Ela Sibel BAYRAK MEYDANOĞLU,Müge KLEIN,Dilek KURT, Editor, Filiz Kitabevi, İstanbul, pp.144-173, 2019

How Social Media is Transforming Marketing?

in: Handbook of Research on Managerial Thinking in Global Business Economics, Dinçer, H.,Yüksel, S., Editor, Igı Global Publications, New-York, pp.318-334, 2019

The Impact of Perceived Distribution Justice on Co-Creation: A Qualitative Research in B2B Distribution Channel

in: Current Debates in Business Studies, Candan, B., Kapucu, H., Editor, Ijopec Publication Limited, --, pp.125-140, 2018

Tüketicilerin Çevre Dostu Ürün Bilincini Etkileyen Faktörlerin Değerlendirilmesi

in: Turkish Studies from Different Perspectives, Mert Uydacı, Editor, Athens Institute For Education And Research, Athens, pp.369-381, 2017

Digital Advertising Practices and its Impacts on Students: An Application in the Public and Private Universities in Turkey

in: Advertising and Branding: Concepts, Methodologies, Tools, and Applications, Mehdi Khosrow-Pour, DBA, Editor, Igı Global, ., pp.388-405, 2017

Sosyal Medya Pazarlama

Beta Basım Yayım Dağıtım, İstanbul, 2015

İnternette Pazarlama

Beta Basım Yayım Dağıtım, İstanbul, 2012

Pazarlama Yönetimi

Lisans Yayıncılık, İstanbul, 2011

Dünyada ve Türkiye'de E-ihracat Uygulamaları

İstanbul Deniz Ticaret Odası, İstanbul, 2010

E-Devlet ve Ekonomiye Etkileri

İstanbul Ticaret Odası Yayınları, İstanbul, 2003

Mobil Ticaret Rehberi

İstanbul Ticaret Odası, İstanbul, 2002

İşletmeler Arası Elektronik Ticaret

İstanbul Ticaret Odası, İstanbul, 2001

İNTERNETTE TİCARET VE HUKUKSAL SORUNLAR

İstanbul İstanbul Ticaret Odası, İstanbul, 1999

Metrics

Publication

77

Citation (WoS)

3

H-Index (WoS)

1

Citation (Scholar)

12

H-Index (Scholar)

1

Citiation (TrDizin)

2

H-Index (TrDizin)

1

Project

3

Thesis Advisory

9

Open Access

5
UN Sustainable Development Goals