Journal articles indexed in SCI, SSCI, and AHCI
Articles Published in Other Journals
Segmentation of brand lovers based on perceived financial constraints, financial anxiety, debt avoidance and perceived financial risk
Business and Management Studies: An International Journal
, vol.11, no.2, pp.468-480, 2023 (Peer-Reviewed Journal)


Çevrimiçi Satın Almalarda Tüketicinin Risk Algısı: İki Boyutlu Ürün Görüntüleme ve Artırılmış Gerçeklik (Üç Boyutlu Ürün Görüntüleme)Uygulamalarına İlişkin Bir Karşılaştırma
Kocaeli Üniversitesi Sosyal Bilimler Dergisi
, vol.36, no.2, pp.53-76, 2018 (Peer-Reviewed Journal)
The Impact of Healthscape on Customer Satisfactionand Loyalty in Public and Private HealthcareInstitutions
Yıldız Social Science Review
, vol.3, no.1, pp.81-96, 2018 (Peer-Reviewed Journal)
COMPARING THE EFFECT OF TWO-DIMENSIONAL DISPLAY AND THREE-DIMENSIONAL TRY ON TECHNOLOGIES ON THE CONSIDERATION SET FORMATION AND FINAL CHOICE ON THE WEBSITES
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
, vol.3, no.3, pp.627-645, 2018 (Peer-Reviewed Journal)
Impact of Involvement and Cognitive Load on A ective Responses toAdvergames and In-Game Advertising
Yıldız Social Science Review
, vol.2, no.2, pp.91-106, 2016 (Peer-Reviewed Journal)
Segmenting eWOM Engagers On Online Social Networks Based on Personal Characteristics and Behavior
EKEV AKADEMİ DERGİSİ
, vol.17, no.57, pp.33-50, 2013 (Peer-Reviewed Journal)
Alışveriş Değeri ve Mağaza Seçim Kriterlerinin Belirlenmesinin Hazcı ve Faydacı Alışveriş Değeri İle İlişkisi: Lise Öğrencileri Üzerine Bir Araştırma
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
, vol.19, no.1, pp.141-155, 2010 (Peer-Reviewed Journal)
Alışveriş Değeri ve Mağaza Seçim Kriterlerinin Belirlenmesinin Hazcı Ve Faydacı Alışveriş Değerleri İle İlişkisi Lise Öğrencileri Üzerine Bir Araştırma
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
, vol.19, no.1, pp.141-155, 2010 (Peer-Reviewed Journal)
Tüketicilerin Sosyo-Psikolojik ve Demografik Özellikleri, İlgilenim, Subjektif Bilgi ve Güven Düzeyine Bsğlı Olarak Moda Giysi Pazarının Bölümlendirilmesi
ÖNERİ: Marmara Üniversitesi Sosyal Bilimler Enstitüsü Hakemli Dergisi
, vol.9, no.33, pp.143-152, 2010 (Peer-Reviewed Journal)
A Theoretical Framework About How Organizations Promote Their Corporate Social Responsibility Initiatives
International Journal of Business and Management
, vol.1, no.2, pp.39-47, 2009 (Peer-Reviewed Journal)

Papers Presented at Peer-Reviewed Scientific Conferences
KRİPTO PARALARA YATIRIM NİYETİNİ BELİRLEYEN FİNANSAL VE PSİKOLOJİK FAKTÖRLERİN İNCELENMESİ
XI. YILDIZ ULUSLARARASI SOSYAL BİLİMLER KONGRESİ , İstanbul, Turkey, 25 - 26 December 2024
Motivations for Gifting in Digital Games: What If The Gift Is Virtual?
3rd Annual International Conference on Social Sciences, 26 - 27 October 2017, no.3
Impact of involvement telepresence and cognitive load on affective responses to advergames
2nd Annual Internation Conference on Social Sciences (AICSS), 2 - 04 June 2016, no.2
Segmenting the Gamers to Understand the Effectiveness of in Game Advertising
1st Annual International Conference on Social Sciences, İstanbul, Turkey, 21 - 23 May 2015, pp.435-447
İndirimli Gıda Perakendecilerinde Sürekli Müşteri Olma Davranışı
18.Ulusal Pazarlama Kongresi, Turkey, 19 - 22 June 2013, (Full Text)
A Theoretical Framework About How Organizations Promote Their Corporate Social Responsibility Initiatives
International Conference on Social Sciences, İzmir, Turkey, 10 - 11 September 2009, vol.1, pp.201-209
The Relationship Between Brand Name, Percieved Value, Percieved Quality, Store Image and Consumers' Purchase Intentions
SOBIAD, İzmir, Turkey, 21 August 2008
Meyve Suyu Sektöründeki Mağaza Markalı Ürünlerin Algılanmasına İlişkin Bir Çalışma
11.Ulusal Pazarlama Kongresi, İzmir, Turkey, 01 November 2006, no.11, pp.223-249
Brand Choices Depending on Technological Developments Among The Young Consumers
Global Business and Technology Association 2003 International Conference, Budapest, Hungary, 8 - 12 July 2003, pp.727-735
Books
Gap Between Mobile and Online Advergames: The Possible Effects of the Optimal Gaming Experience-Flow
in: Application of Gaming in New Media Marketing, Pratika Mishra, Swati Oberoi Dham, Editor, Igı Global Publications, Pennsylvania, pp.125-150, 2018
Augmented Reality as a Tool to Enhance the Experiential Value of Online Shopping: The Future of Fashion Retailing
in: Handbook of Researchon Global FashionManagement andMerchandising, Vecchi,A.,Buckley,C., Editor, Igı Global, Pennsylvania, pp.281-304, 2016
Advergaming – How Does Cognitive Overload Effect Brand Recall? Differences between In-Game Advertising (IGA) and Advergames
in: Handbook of Researchon Human-ComputerInterfaces, Developments,and Applications, Rodrigues, J, Cardoso, P., Monteiro, J., Figueiredo, M., Editor, Igı Global, Pennsylvania, pp.502-524, 2016
Electronic Word-of-Mouth Communication in Online Social Networks: The Motivational Antecedents of Electronic Word-of-Mouth (eWOM) Engagement in Online Social Networks
in: Capturing, Analyzing, and Managing Word-of-Mouth in The Digital Marketplace, Rathore S, Panwar A., Editor, Igı Global Publications, Hershey Pa, pp.77-102, 2015