Published journal articles indexed by SCI, SSCI, and AHCI
Articles Published in Other Journals
Çevrimiçi Satın Almalarda Tüketicinin Risk Algısı: İki Boyutlu Ürün Görüntüleme ve Artırılmış Gerçeklik (Üç Boyutlu Ürün Görüntüleme)Uygulamalarına İlişkin Bir Karşılaştırma
Kocaeli Üniversitesi Sosyal Bilimler Dergisi, vol.36, no.2, pp.53-76, 2018 (Peer-Reviewed Journal)
The Impact of Healthscape on Customer Satisfactionand Loyalty in Public and Private HealthcareInstitutions
Yıldız Social Science Review, vol.3, no.1, pp.81-96, 2018 (Peer-Reviewed Journal)
COMPARING THE EFFECT OF TWO-DIMENSIONAL DISPLAY AND THREE-DIMENSIONAL TRY ON TECHNOLOGIES ON THE CONSIDERATION SET FORMATION AND FINAL CHOICE ON THE WEBSITES
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, vol.3, no.3, pp.627-645, 2018 (Peer-Reviewed Journal)
Impact of Involvement and Cognitive Load on A ective Responses toAdvergames and In-Game Advertising
Yıldız Social Science Review, vol.2, no.2, pp.91-106, 2016 (Peer-Reviewed Journal)
Segmenting eWOM Engagers On Online Social Networks Based on Personal Characteristics and Behavior
EKEV AKADEMİ DERGİSİ, vol.17, no.57, pp.33-50, 2013 (Peer-Reviewed Journal)
Alışveriş Değeri ve Mağaza Seçim Kriterlerinin Belirlenmesinin Hazcı ve Faydacı Alışveriş Değeri İle İlişkisi: Lise Öğrencileri Üzerine Bir Araştırma
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, vol.19, no.1, pp.141-155, 2010 (Peer-Reviewed Journal)
A Theoretical Framework About How Organizations Promote Their Corporate Social Responsibility Initiatives
International Journal of Business and Management, vol.1, no.2, pp.39-47, 2009 (Peer-Reviewed Journal)

Refereed Congress / Symposium Publications in Proceedings
Motivations for Gifting in Digital Games: What If The Gift Is Virtual?
3rd Annual International Conference on Social Sciences, 26 - 27 October 2017, no.3
Impact of involvement telepresence and cognitive load on affective responses to advergames
2nd Annual Internation Conference on Social Sciences (AICSS), 2 - 04 June 2016, no.2
Segmenting the Gamers to Understand The Effectiveness of In Game Advertisement
1nd Annual International Conference on Social Sciences, İstanbul, Turkey, 14 May 2015
İndirimli Gıda Perakendecilerinde Sürekli Müşteri Olma Davranışı
18.Ulusal Pazarlama Kongresi, Turkey, 19 - 22 June 2013
The Relationship Between Brand Name, Percieved Value, Percieved Quality, Store Image and Consumers' Purchase Intentions
SOBIAD, İzmir, Turkey, 21 August 2008
Meyve Suyu Sektöründeki Mağaza Markalı Ürünlerin Algılanmasına İlişkin Bir Çalışma
11.Ulusal Pazarlama Kongresi, İzmir, Turkey, 01 November 2006, no.11, pp.223-249
Brand Choices Depending On Technological Developments Among Young Consumers
GBATA, Budapest, Hungary, 14 June 2003
Books & Book Chapters
Gap Between Mobile and Online Advergames: The Possible Effects of the Optimal Gaming Experience-Flow
in: Application of Gaming in New Media Marketing, Pratika Mishra, Swati Oberoi Dham, Editor, Igı Global Publications, Pennsylvania, pp.125-150, 2018
Augmented Reality as a Tool to Enhance the Experiential Value of Online Shopping: The Future of Fashion Retailing
in: Handbook of Researchon Global FashionManagement andMerchandising, Vecchi,A.,Buckley,C., Editor, Igı Global, Pennsylvania, pp.281-304, 2016
Advergaming – How Does Cognitive Overload Effect Brand Recall? Differences between In-Game Advertising (IGA) and Advergames
in: Handbook of Researchon Human-ComputerInterfaces, Developments,and Applications, Rodrigues, J, Cardoso, P., Monteiro, J., Figueiredo, M., Editor, Igı Global, Pennsylvania, pp.502-524, 2016
Electronic Word-of-Mouth Communication in Online Social Networks: The Motivational Antecedents of Electronic Word-of-Mouth (eWOM) Engagement in Online Social Networks
in: Capturing, Analyzing, and Managing Word-of-Mouth in The Digital Marketplace, Rathore S, Panwar A., Editor, Igı Global Publications, Hershey Pa, pp.77-102, 2015