Yayınlar & Eserler

SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler

Diğer Dergilerde Yayınlanan Makaleler

Hakemli Kongre / Sempozyum Bildiri Kitaplarında Yer Alan Yayınlar

Motivations for Gifting in Digital Games: What If The Gift Is Virtual?

3rd Annual International Conference on Social Sciences, 26 - 27 Ekim 2017, sa.3

Impact of involvement telepresence and cognitive load on affective responses to advergames

2nd Annual Internation Conference on Social Sciences (AICSS), 2 - 04 Haziran 2016, sa.2

Segmenting the Gamers to Understand The Effectiveness of In Game Advertisement

1nd Annual International Conference on Social Sciences, İstanbul, Türkiye, 14 Mayıs 2015

Kitap & Kitap Bölümleri

Gap Between Mobile and Online Advergames: The Possible Effects of the Optimal Gaming Experience-Flow

Application of Gaming in New Media Marketing, Pratika Mishra, Swati Oberoi Dham, Editör, Igı Global Publications, Pennsylvania, ss.125-150, 2018

Augmented Reality as a Tool to Enhance the Experiential Value of Online Shopping: The Future of Fashion Retailing

Handbook of Researchon Global FashionManagement andMerchandising, Vecchi,A.,Buckley,C., Editör, Igı Global, Pennsylvania, ss.281-304, 2016

Advergaming – How Does Cognitive Overload Effect Brand Recall? Differences between In-Game Advertising (IGA) and Advergames

Handbook of Researchon Human-ComputerInterfaces, Developments,and Applications, Rodrigues, J, Cardoso, P., Monteiro, J., Figueiredo, M., Editör, Igı Global, Pennsylvania, ss.502-524, 2016

Electronic Word-of-Mouth Communication in Online Social Networks: The Motivational Antecedents of Electronic Word-of-Mouth (eWOM) Engagement in Online Social Networks

Capturing, Analyzing, and Managing Word-of-Mouth in The Digital Marketplace, Rathore S, Panwar A., Editör, Igı Global Publications, Hershey Pa, ss.77-102, 2015

Metrikler

Yayın

30

Atıf (WoS)

3

H-İndeks (WoS)

2

Atıf (Scopus)

28

H-İndeks (Scopus)

3

Proje

4

Tez Danışmanlığı

1

Açık Erişim

2
BM Sürdürülebilir Kalkınma Amaçları