Publications & Works

Articles Published in Other Journals
Papers Presented at Peer-Reviewed Scientific Conferences

KRİPTO PARALARA YATIRIM NİYETİNİ BELİRLEYEN FİNANSAL VE PSİKOLOJİK FAKTÖRLERİN İNCELENMESİ

XI. YILDIZ ULUSLARARASI SOSYAL BİLİMLER KONGRESİ , İstanbul, Turkey, 25 - 26 December 2024

Mahremiyet ve Dijital Pazarlamada Gelişimi

9.Yıldız International Social Sciences Congress, İstanbul, Turkey, 26 - 27 December 2022, pp.102

Motivations for Gifting in Digital Games: What If The Gift Is Virtual?

3rd Annual International Conference on Social Sciences, 26 - 27 October 2017, no.3

Segmenting the Gamers to Understand the Effectiveness of in Game Advertising

1st Annual International Conference on Social Sciences, İstanbul, Turkey, 21 - 23 May 2015, pp.435-447

A Theoretical Framework About How Organizations Promote Their Corporate Social Responsibility Initiatives

International Conference on Social Sciences, İzmir, Turkey, 10 - 11 September 2009, vol.1, pp.201-209

Brand Choices Depending on Technological Developments Among The Young Consumers

Global Business and Technology Association 2003 International Conference, Budapest, Hungary, 8 - 12 July 2003, pp.727-735
Books

Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review

in: The Palgrave Handbook of Interactive Marketing, Cheng Lu Wang, Editor, Palgrave Macmillan, London , Zürich, pp.65-92, 2023

Gap Between Mobile and Online Advergames: The Possible Effects of the Optimal Gaming Experience-Flow

in: Application of Gaming in New Media Marketing, Pratika Mishra, Swati Oberoi Dham, Editor, Igı Global Publications, Pennsylvania, pp.125-150, 2018

Augmented Reality as a Tool to Enhance the Experiential Value of Online Shopping: The Future of Fashion Retailing

in: Handbook of Researchon Global FashionManagement andMerchandising, Vecchi,A.,Buckley,C., Editor, Igı Global, Pennsylvania, pp.281-304, 2016

Advergaming – How Does Cognitive Overload Effect Brand Recall? Differences between In-Game Advertising (IGA) and Advergames

in: Handbook of Researchon Human-ComputerInterfaces, Developments,and Applications, Rodrigues, J, Cardoso, P., Monteiro, J., Figueiredo, M., Editor, Igı Global, Pennsylvania, pp.502-524, 2016

Electronic Word-of-Mouth Communication in Online Social Networks: The Motivational Antecedents of Electronic Word-of-Mouth (eWOM) Engagement in Online Social Networks

in: Capturing, Analyzing, and Managing Word-of-Mouth in The Digital Marketplace, Rathore S, Panwar A., Editor, Igı Global Publications, Hershey Pa, pp.77-102, 2015
Metrics

Publication

38

Citation (WoS)

3

H-Index (WoS)

2

Citation (Scopus)

115

H-Index (Scopus)

5

Citation (Scholar)

1

H-Index (Scholar)

1

Citiation (TrDizin)

4

H-Index (TrDizin)

1

Citiation (Sum Other)

39

Project

4

Thesis Advisory

1

Open Access

2
UN Sustainable Development Goals