Publications & Works

Published journal articles indexed by SCI, SSCI, and AHCI

Articles Published in Other Journals

Refereed Congress / Symposium Publications in Proceedings

Motivations for Gifting in Digital Games: What If The Gift Is Virtual?

3rd Annual International Conference on Social Sciences, 26 - 27 October 2017, no.3

Books & Book Chapters

Gap Between Mobile and Online Advergames: The Possible Effects of the Optimal Gaming Experience-Flow

in: Application of Gaming in New Media Marketing, Pratika Mishra, Swati Oberoi Dham, Editor, Igı Global Publications, Pennsylvania, pp.125-150, 2018

Augmented Reality as a Tool to Enhance the Experiential Value of Online Shopping: The Future of Fashion Retailing

in: Handbook of Researchon Global FashionManagement andMerchandising, Vecchi,A.,Buckley,C., Editor, Igı Global, Pennsylvania, pp.281-304, 2016

Advergaming – How Does Cognitive Overload Effect Brand Recall? Differences between In-Game Advertising (IGA) and Advergames

in: Handbook of Researchon Human-ComputerInterfaces, Developments,and Applications, Rodrigues, J, Cardoso, P., Monteiro, J., Figueiredo, M., Editor, Igı Global, Pennsylvania, pp.502-524, 2016

Electronic Word-of-Mouth Communication in Online Social Networks: The Motivational Antecedents of Electronic Word-of-Mouth (eWOM) Engagement in Online Social Networks

in: Capturing, Analyzing, and Managing Word-of-Mouth in The Digital Marketplace, Rathore S, Panwar A., Editor, Igı Global Publications, Hershey Pa, pp.77-102, 2015