Yayınlar & Eserler

Diğer Dergilerde Yayınlanan Makaleler 16
Hakemli Bilimsel Toplantılarda Yayımlanmış Bildiriler 13

1. KRİPTO PARALARA YATIRIM NİYETİNİ BELİRLEYEN FİNANSAL VE PSİKOLOJİK FAKTÖRLERİN İNCELENMESİ

XI. YILDIZ ULUSLARARASI SOSYAL BİLİMLER KONGRESİ , İstanbul, Türkiye, 25 - 26 Aralık 2024, (Yayınlanmadı)

3. Understanding Product Usage Motivations By Analyzing Amazon Alexa Customer Reviews With Latent Dirichlet Allocation Algorithm

9.Yıldız International Social Sciences Congress, İstanbul, Türkiye, 26 Aralık 2022, ss.116, (Özet Bildiri)

4. Mahremiyet ve Dijital Pazarlamada Gelişimi

9.Yıldız International Social Sciences Congress, İstanbul, Türkiye, 26 - 27 Aralık 2022, ss.102, (Özet Bildiri)

5. ARE VIRTUAL GOODS EQUAL IN VALUE TO THEIR MATERIAL COUNTERPARTS? COMPARISON BASED ON HEDONIC AND UTILITARIAN VALUES

9.Uluslararası Bilimsel Araştırmalar Kongresi (UBAK), Ankara, Türkiye, 12 Aralık 2020, (Tam Metin Bildiri)

6. Motivations for Gifting in Digital Games: What If The Gift Is Virtual?

3rd Annual International Conference on Social Sciences, 26 - 27 Ekim 2017, sa.3, (Tam Metin Bildiri)

7. Impact of involvement telepresence and cognitive load on affective responses to advergames

2nd Annual Internation Conference on Social Sciences (AICSS), 2 - 04 Haziran 2016, sa.2, (Tam Metin Bildiri)

8. Segmenting the Gamers to Understand the Effectiveness of in Game Advertising

1st Annual International Conference on Social Sciences, İstanbul, Türkiye, 21 - 23 Mayıs 2015, ss.435-447, (Tam Metin Bildiri)

9. İndirimli Gıda Perakendecilerinde Sürekli Müşteri Olma Davranışı

18.Ulusal Pazarlama Kongresi, Türkiye, 19 - 22 Haziran 2013, (Tam Metin Bildiri)

10. A Theoretical Framework About How Organizations Promote Their Corporate Social Responsibility Initiatives

International Conference on Social Sciences, İzmir, Türkiye, 10 - 11 Eylül 2009, cilt.1, ss.201-209, (Tam Metin Bildiri)

12. Meyve Suyu Sektöründeki Mağaza Markalı Ürünlerin Algılanmasına İlişkin Bir Çalışma

11.Ulusal Pazarlama Kongresi, İzmir, Türkiye, 01 Kasım 2006, sa.11, ss.223-249, (Tam Metin Bildiri)

13. Brand Choices Depending on Technological Developments Among The Young Consumers

Global Business and Technology Association 2003 International Conference, Budapest, Macaristan, 8 - 12 Temmuz 2003, ss.727-735, (Tam Metin Bildiri)
Kitaplar 5

1. Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review

The Palgrave Handbook of Interactive Marketing, Cheng Lu Wang, Editör, Palgrave Macmillan, London , Zürich, ss.65-92, 2023

2. Gap Between Mobile and Online Advergames: The Possible Effects of the Optimal Gaming Experience-Flow

Application of Gaming in New Media Marketing, Pratika Mishra, Swati Oberoi Dham, Editör, Igı Global Publications, Pennsylvania, ss.125-150, 2018

3. Augmented Reality as a Tool to Enhance the Experiential Value of Online Shopping: The Future of Fashion Retailing

Handbook of Researchon Global FashionManagement andMerchandising, Vecchi,A.,Buckley,C., Editör, Igı Global, Pennsylvania, ss.281-304, 2016

4. Advergaming – How Does Cognitive Overload Effect Brand Recall? Differences between In-Game Advertising (IGA) and Advergames

Handbook of Researchon Human-ComputerInterfaces, Developments,and Applications, Rodrigues, J, Cardoso, P., Monteiro, J., Figueiredo, M., Editör, Igı Global, Pennsylvania, ss.502-524, 2016

5. Electronic Word-of-Mouth Communication in Online Social Networks: The Motivational Antecedents of Electronic Word-of-Mouth (eWOM) Engagement in Online Social Networks

Capturing, Analyzing, and Managing Word-of-Mouth in The Digital Marketplace, Rathore S, Panwar A., Editör, Igı Global Publications, Hershey Pa, ss.77-102, 2015
Metrikler

Yayın

38

Yayın (WoS)

3

Yayın (Scopus)

8

Atıf (WoS)

14

H-İndeks (WoS)

2

Atıf (Scopus)

115

H-İndeks (Scopus)

5

Atıf (Scholar)

1

H-İndeks (Scholar)

1

Atıf (TrDizin)

4

H-İndeks (TrDizin)

1

Atıf (Diğer Toplam)

39

Proje

4

Tez Danışmanlığı

1

Açık Erişim

2
BM Sürdürülebilir Kalkınma Amaçları