SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler
Diğer Dergilerde Yayınlanan Makaleler
Segmentation of brand lovers based on perceived financial constraints, financial anxiety, debt avoidance and perceived financial risk
Business and Management Studies: An International Journal
, cilt.11, sa.2, ss.468-480, 2023 (Hakemli Dergi)
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The Impact of Healthscape on Customer Satisfactionand Loyalty in Public and Private HealthcareInstitutions
Yıldız Social Science Review
, cilt.3, sa.1, ss.81-96, 2018 (Hakemli Dergi)
Impact of Involvement and Cognitive Load on A ective Responses toAdvergames and In-Game Advertising
Yıldız Social Science Review
, cilt.2, sa.2, ss.91-106, 2016 (Hakemli Dergi)
Segmenting eWOM Engagers On Online Social Networks Based on Personal Characteristics and Behavior
EKEV AKADEMİ DERGİSİ
, cilt.17, sa.57, ss.33-50, 2013 (Hakemli Dergi)
Hakemli Kongre / Sempozyum Bildiri Kitaplarında Yer Alan Yayınlar
KRİPTO PARALARA YATIRIM NİYETİNİ BELİRLEYEN FİNANSAL VE PSİKOLOJİK FAKTÖRLERİN İNCELENMESİ
XI. YILDIZ ULUSLARARASI SOSYAL BİLİMLER KONGRESİ , İstanbul, Türkiye, 25 - 26 Aralık 2024
Motivations for Gifting in Digital Games: What If The Gift Is Virtual?
3rd Annual International Conference on Social Sciences, 26 - 27 Ekim 2017, sa.3
Impact of involvement telepresence and cognitive load on affective responses to advergames
2nd Annual Internation Conference on Social Sciences (AICSS), 2 - 04 Haziran 2016, sa.2
Segmenting the Gamers to Understand the Effectiveness of in Game Advertising
1st Annual International Conference on Social Sciences, İstanbul, Türkiye, 21 - 23 Mayıs 2015, ss.435-447
İndirimli Gıda Perakendecilerinde Sürekli Müşteri Olma Davranışı
18.Ulusal Pazarlama Kongresi, Türkiye, 19 - 22 Haziran 2013
A Theoretical Framework About How Organizations Promote Their Corporate Social Responsibility Initiatives
International Conference on Social Sciences, İzmir, Türkiye, 10 - 11 Eylül 2009, cilt.1, ss.201-209
The Relationship Between Brand Name, Percieved Value, Percieved Quality, Store Image and Consumers' Purchase Intentions
SOBIAD, İzmir, Türkiye, 21 Ağustos 2008
Meyve Suyu Sektöründeki Mağaza Markalı Ürünlerin Algılanmasına İlişkin Bir Çalışma
11.Ulusal Pazarlama Kongresi, İzmir, Türkiye, 01 Kasım 2006, sa.11, ss.223-249
Brand Choices Depending on Technological Developments Among The Young Consumers
Global Business and Technology Association 2003 International Conference, Budapest, Macaristan, 8 - 12 Temmuz 2003, ss.727-735
Kitap & Kitap Bölümleri
Gap Between Mobile and Online Advergames: The Possible Effects of the Optimal Gaming Experience-Flow
Application of Gaming in New Media Marketing, Pratika Mishra, Swati Oberoi Dham, Editör, Igı Global Publications, Pennsylvania, ss.125-150, 2018
Augmented Reality as a Tool to Enhance the Experiential Value of Online Shopping: The Future of Fashion Retailing
Handbook of Researchon Global FashionManagement andMerchandising, Vecchi,A.,Buckley,C., Editör, Igı Global, Pennsylvania, ss.281-304, 2016
Advergaming – How Does Cognitive Overload Effect Brand Recall? Differences between In-Game Advertising (IGA) and Advergames
Handbook of Researchon Human-ComputerInterfaces, Developments,and Applications, Rodrigues, J, Cardoso, P., Monteiro, J., Figueiredo, M., Editör, Igı Global, Pennsylvania, ss.502-524, 2016
Electronic Word-of-Mouth Communication in Online Social Networks: The Motivational Antecedents of Electronic Word-of-Mouth (eWOM) Engagement in Online Social Networks
Capturing, Analyzing, and Managing Word-of-Mouth in The Digital Marketplace, Rathore S, Panwar A., Editör, Igı Global Publications, Hershey Pa, ss.77-102, 2015