Yayınlar & Eserler

Diğer Dergilerde Yayınlanan Makaleler

Effects of Cognitive Load and Game Involvement on Affective Responses in Branded Entertainment

INTERNATIONAL JOURNAL OF GAMING AND COMPUTER-MEDIATED SIMULATIONS, cilt.11, ss.42-58, 2019 (ESCI İndekslerine Giren Dergi) identifier identifier

Love My Selfie selfies in managing impressions on social networks

Journal of Marketing Communications, cilt.25, ss.268-287, 2019 (Diğer Kurumların Hakemli Dergileri) identifier

The Impact of Healthscape on Customer Satisfactionand Loyalty in Public and Private HealthcareInstitutions

Yıldız Social Science Review, cilt.3, ss.81-96, 2018 (Diğer Kurumların Hakemli Dergileri)

Impact of Involvement and Cognitive Load on A ective Responses toAdvergames and In-Game Advertising

Yıldız Social Science Review, cilt.2, ss.91-106, 2016 (Diğer Kurumların Hakemli Dergileri)

Tüketicilerin Sosyo-Psikolojik ve Demografik Özellikleri, İlgilenim, Subjektif Bilgi ve Güven Düzeyine Bsğlı Olarak Moda Giysi Pazarının Bölümlendirilmesi

ÖNERİ: Marmara Üniversitesi Sosyal Bilimler Enstitüsü Hakemli Dergisi, cilt.9, ss.143-152, 2010 (Hakemli Üniversite Dergisi)

A Theoretical Framework About How Organizations Promote Their Corporate Social Responsibility Initiatives

International Journal of Business and Management, cilt.1, ss.39-47, 2009 (Diğer Kurumların Hakemli Dergileri)

Hakemli Kongre / Sempozyum Bildiri Kitaplarında Yer Alan Yayınlar

Kitap & Kitap Bölümleri

Gap Between Mobile and Online Advergames: The Possible Effects of the Optimal Gaming Experience-Flow

Application of Gaming in New Media Marketing, Pratika Mishra, Swati Oberoi Dham, Editör, Igı Global Publications, Hershey, ss.125-150, 2018

Gap Between Mobile and Online Advergames: The Possible Effects of the Optimal Gaming Experience-Flow

Application of Gaming in New Media Marketing, Pratika Mishra, Swati Oberoi Dham, Editör, IGI GLOBAL, ss.125-150, 2018

Augmented Reality as a Tool to Enhance the Experiential Value of Online Shopping: The Future of Fashion Retailing

Handbook of Researchon Global FashionManagement andMerchandising, Vecchi,A.,Buckley,C., Editör, Igı Global, Pennsylvania, ss.281-304, 2016

Advergaming – How Does Cognitive Overload Effect Brand Recall? Differences between In-Game Advertising (IGA) and Advergames

Handbook of Research on Human-Computer Interfaces, Developments, and Applications, Rodrigues, J, Cardoso, P., Monteiro, J., Figueiredo, M., Editör, Igı Global, -, ss.502-524, 2016

Electronic Word-of-Mouth Communication in Online Social Networks: The Motivational Antecedents of Electronic Word-of-Mouth (eWOM) Engagement in Online Social Networks

Capturing, Analyzing, and Managing Word-of-Mouth in The Digital Marketplace, Rathore S, Panwar A., Editör, Igı Global Publications, Hershey Pa, ss.77-102, 2015