Yayınlar & Eserler

Diğer Dergilerde Yayınlanan Makaleler
Hakemli Kongre / Sempozyum Bildiri Kitaplarında Yer Alan Yayınlar

KRİPTO PARALARA YATIRIM NİYETİNİ BELİRLEYEN FİNANSAL VE PSİKOLOJİK FAKTÖRLERİN İNCELENMESİ

XI. YILDIZ ULUSLARARASI SOSYAL BİLİMLER KONGRESİ , İstanbul, Türkiye, 25 - 26 Aralık 2024

Mahremiyet ve Dijital Pazarlamada Gelişimi

9.Yıldız International Social Sciences Congress, İstanbul, Türkiye, 26 - 27 Aralık 2022, ss.102

Motivations for Gifting in Digital Games: What If The Gift Is Virtual?

3rd Annual International Conference on Social Sciences, 26 - 27 Ekim 2017, sa.3

Impact of involvement telepresence and cognitive load on affective responses to advergames

2nd Annual Internation Conference on Social Sciences (AICSS), 2 - 04 Haziran 2016, sa.2

Segmenting the Gamers to Understand the Effectiveness of in Game Advertising

1st Annual International Conference on Social Sciences, İstanbul, Türkiye, 21 - 23 Mayıs 2015, ss.435-447

A Theoretical Framework About How Organizations Promote Their Corporate Social Responsibility Initiatives

International Conference on Social Sciences, İzmir, Türkiye, 10 - 11 Eylül 2009, cilt.1, ss.201-209

Brand Choices Depending on Technological Developments Among The Young Consumers

Global Business and Technology Association 2003 International Conference, Budapest, Macaristan, 8 - 12 Temmuz 2003, ss.727-735
Kitap & Kitap Bölümleri

Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review

The Palgrave Handbook of Interactive Marketing, Cheng Lu Wang, Editör, Palgrave Macmillan, London , Zürich, ss.65-92, 2023

Gap Between Mobile and Online Advergames: The Possible Effects of the Optimal Gaming Experience-Flow

Application of Gaming in New Media Marketing, Pratika Mishra, Swati Oberoi Dham, Editör, Igı Global Publications, Pennsylvania, ss.125-150, 2018

Augmented Reality as a Tool to Enhance the Experiential Value of Online Shopping: The Future of Fashion Retailing

Handbook of Researchon Global FashionManagement andMerchandising, Vecchi,A.,Buckley,C., Editör, Igı Global, Pennsylvania, ss.281-304, 2016

Advergaming – How Does Cognitive Overload Effect Brand Recall? Differences between In-Game Advertising (IGA) and Advergames

Handbook of Researchon Human-ComputerInterfaces, Developments,and Applications, Rodrigues, J, Cardoso, P., Monteiro, J., Figueiredo, M., Editör, Igı Global, Pennsylvania, ss.502-524, 2016

Electronic Word-of-Mouth Communication in Online Social Networks: The Motivational Antecedents of Electronic Word-of-Mouth (eWOM) Engagement in Online Social Networks

Capturing, Analyzing, and Managing Word-of-Mouth in The Digital Marketplace, Rathore S, Panwar A., Editör, Igı Global Publications, Hershey Pa, ss.77-102, 2015
Metrikler

Yayın

38

Atıf (WoS)

3

H-İndeks (WoS)

2

Atıf (Scopus)

31

H-İndeks (Scopus)

3

H-İndeks (Scholar)

1

Atıf (TrDizin)

4

H-İndeks (TrDizin)

1

Atıf (Diğer Toplam)

39

Proje

4

Tez Danışmanlığı

1

Açık Erişim

2
BM Sürdürülebilir Kalkınma Amaçları